Websites, Google profiles, ads and AI builds for tree service companies and arborists
Tree service SEO, from storm cleanup to stump grinding.
Tree service marketing for both kinds of work: the call that can’t wait, when a storm brings a tree down on a house or a driveway, and the planned job, like a removal, pruning or stump grinding that a homeowner gets a few estimates on. As a tree service marketing agency, we build the website, the Google Business Profile and tree service SEO, Google Ads and Local Services Ads, and custom AI tools for your business.
Websites start at $2,400. Google Ads management starts at $500 a month, and your ad spend is paid to Google, separately. Based in Dracut, Massachusetts. We work with businesses across the US, with deep roots in the Merrimack Valley and southern New Hampshire (Salem, Nashua, Manchester).
- Websites starting at $2,400
- Google Ads starting at $500 a month, ad spend separate
- Your website and accounts stay yours
How do tree service companies get more customers from Google?
By being easy to find and easy to trust at the two moments people look for tree work: right after a storm, and when they plan a job they’ve been putting off.
When a storm brings a tree down on the roof, a limb across the driveway or a tree against the fence, a homeowner searches “emergency tree removal” or “tree service near me”, looks at Google Maps and calls someone close by who looks trusted. That decision is quick.
A removal they’ve been meaning to do, pruning or stump grinding gets more thought. Homeowners get a few estimates, read reviews, look at photos of your work, check that you’re insured and whether an arborist is on your crew, and look at whether you cover their town. Some ask ChatGPT or read Google’s AI answer first.
That’s what tree service SEO and the rest of your marketing come down to: a complete Google Business Profile, a page for each service and each town you cover, photos of real jobs, ads for the urgent searches and a review request after every job.
Most of this is written for homes. If you also do commercial or HOA work, tell us: that work gets its own pages too. If you also mow, plant and build patios, our page for landscaping and lawn care companies covers that side.
What would you build for my tree service company?
Five pieces, and you can start with whichever you need first.
A website with a path for the storm call and one for the planned job.
Tree service website design starts with your services and your towns: tree removal, emergency tree removal, pruning and trimming, stump grinding and removal, plant health care and each town you cover get their own page. Photos of real jobs sit where homeowners look, and so do your certifications and insurance, for example ISA Certified Arborist. A call button sits on every page.
Your Google Business Profile and tree service SEO.
Local SEO for tree service companies starts with keyword research: the words people in your towns use when they need tree work. Then a page for each service and town, a complete Google Business Profile with real photos from your jobs, the site basics Google checks, and an easy way to ask every customer for a review.
Tree service Google Ads and Local Services Ads.
Tree service advertising puts you in front of the homeowner searching “emergency tree removal” or “stump grinding near me”, in the towns you choose. We also manage Local Services Ads, the pay-per-lead ads with the Google Verified badge. Every week a person goes through the searches your ads showed for and blocks the ones that aren’t jobs.
How we run tree service PPC, in full: Google Ads for contractors.
Showing up in AI answers (a separate service).
AI assistants like ChatGPT and Google’s AI results draw on websites and business profiles they can read clearly. We set yours up so they can describe your company, services and towns correctly. No one can guarantee an AI tool will mention you.
Custom AI builds and business systems.
We can build tools that fit how your business runs, for example a text back to callers you missed, follow-up on quotes, and other custom tools. We start from the phone, calendar and software you already use, and each build is quoted after a call.
Local Services Ads or regular Google Ads: which should a tree service run?
Often both. Local Services Ads charge you per lead and sit at the top of many service searches; regular Google Ads charge per click and let you choose the searches, the words and the page people land on.
Local Services Ads
- You pay per lead: a call, message or booking.
- Google picks the searches, from the services and areas you set.
- Your business must pass Google’s screening and verification first.
Google Search ads
- You pay per click.
- You choose the searches; we add the ones you want and block the rest.
- Open to most businesses, with ads in your own words.
When each fits a tree service: Google’s own advice is to use Local Services Ads for customers who need a service right now, and regular Google Ads for everyone else, including people still comparing. For a tree service, that often means Local Services Ads for the call that can’t wait, like a tree down after a storm, and Search ads for the work you want more of, like removals, pruning and stump grinding.
For tree service, Google’s screening can include background, insurance and state license checks, where they apply. Google decides who passes, not us.
Google is moving Local Services Ads into Google Ads during 2026. If we run yours, we keep managing them through the move.
The full comparison: Google Ads for contractors.
What does tree service marketing cost?
Two kinds of price: published starting prices for websites, website care and Google Ads management, and quotes for SEO, AI answers and custom AI builds, which depend on your market and your business.
- Website, up to 5 pagesStarting at $2,400About 2 to 4 weeks from kickoff once your content is ready, with three rounds of revisions.
- Website, up to 10 pagesStarting at $3,600
- Larger sitesQuoted
- Website care$600 a yearHosting and SSL, monthly updates, weekly backups, small content changes.
- Google Ads managementStarting at $500 a monthAd spend is paid to Google and is separate. We recommend at least $1,000 a month in ad spend. Setup is quoted. 3-month minimum, then month to month with 30 days’ notice.
- Custom AI buildsQuoted after a callScoped to your business.
- AI answers (a separate service)Quoted after we look at your market
- SEO and Google Business ProfileQuoted after we look at your market
Before you hire a tree service marketing agency: four checks
Ask any agency these four questions, and ask us too. Our answer is under each one.
Fees separate from ad spend.
Google Ads management starts at $500 a month. Your ad spend is paid to Google, not to us.
Reports on calls, not just clicks.
For Google Ads, a simple monthly report: spend, tracked calls and forms, cost per lead and what we changed.
You own what you pay for.
You own the custom website you pay for. Your Google Business Profile and Google Ads account stay in your name, and they stay yours if you leave.
Prices you can see.
Starting prices for websites, website care and Google Ads management are on this page. Anything quoted is quoted in writing before work starts.
No tree service case study yet. We’d rather say so than borrow another trade’s numbers.
How will I know if it’s working?
We count what can turn into work: phone calls and forms, not clicks alone.
We track calls and forms from your website, your Google profile and your ads, where tracking is set up. If we run your Google Ads, you get a simple monthly report: what you spent, your tracked calls and forms, the cost per lead and what we changed.
Booked jobs live in your own records, so we count them only when you tell us.
What happens after I get in touch?
A call, a look at what you have, then a written plan and price before any work starts.
A call.
Tell us your services, the towns you cover and the jobs you want more of.
A look at what you have.
We review your website, your Google profile and any ads, and tell you what we’d do first.
A plan, then the work.
You get a written plan and price. A new website takes about 2 to 4 weeks from kickoff once your content is ready, with three rounds of revisions.
Tree service SEO and marketing questions, answered
Your work and your website
Do you work with arborists and tree care companies?
Yes. Arborists, tree care companies and tree removal crews get the same pieces: a page for each service and town, a complete Google profile and ads for the work you want more of. Plant health care, lot clearing and commercial or HOA work get their own pages too.
Should I buy tree service leads or build my own?
Shared leads are usually sold to several companies at once, so you race others for the same homeowner. Your own website, Google profile and ads bring calls only to you, and the website and profile keep working after they’re built.
Can you fix my tree service website, or do I need a new one?
We start with a look at your current site and tell you whether it needs fixing or rebuilding. The usual gaps are no page for each service or town, no photos of real jobs, and a phone number that’s hard to find on a phone. A rebuild is priced like a new website, starting at $2,400. If it’s a WordPress site you want to keep, we can look after it once we’ve reviewed it.
How do I market my tree service in the winter?
Keep the same basics running and let the website and ads follow the work. In New England, winter is often removals and dormant pruning, and storms can come in any month. When it fits your account, we can change ad wording with the season and bring the right pages forward on your website, like winter removals. It isn’t a set calendar we run for everyone.
Cost and services
What does tree service SEO include, and what does it cost?
Tree service SEO is the work that gets your website and Google profile found when people nearby search: keyword research, a page for each service and town, a complete Google Business Profile, the site basics Google checks and an easy way to ask for reviews. It depends on how many services and towns you cover and how busy your market is, so we quote it after we look at your market.
Can you build AI tools for my tree service?
Yes, as custom work. We can build, for example, a text back to callers you missed, follow-up on quotes, and other custom tools. We look at the phone, calendar and software you already use, then quote the build after a call. We don’t sell an off-the-shelf answering service.
Can you help my tree service show up in ChatGPT and Google’s AI answers?
Yes, as a separate service. We set up your website and Google profile so AI tools can read them clearly and describe your services and towns correctly. No one can guarantee an AI tool will mention you, and we won’t claim it.
Working with us
Who owns the website and the accounts?
You own the custom website you pay for, and your Google Business Profile and Google Ads account stay in your name. We work in them with manager access, and they stay yours if you ever leave.
Can you guarantee more tree service leads or rankings?
No. No one can guarantee calls, leads or rankings, and be careful with anyone who does.
Tell us your towns and the tree work you want more of. We’ll show you where we’d start.
- Websites starting at $2,400
- Google Ads starting at $500 a month, ad spend separate
- Your website and accounts stay yours
Tree service websitesGoogle Ads for contractorsAll the trades we serve