Websites, Google profiles, ads and AI builds for roofing companies
Roofing SEO for leak calls and roof replacements.
- Websites starting at $2,400
- Google Ads starting at $500 a month, ad spend separate
- Your website and accounts stay yours
SEO for roofers and the rest of your marketing, for both kinds of work: the call that can’t wait, when a roof is leaking or a storm has torn off shingles, and the planned job, like a full roof replacement a homeowner gets several quotes on. As a roofing marketing agency, we build the website, the Google Business Profile and SEO, Google Ads and Local Services Ads, and custom AI tools for your business.
Websites start at $2,400. Google Ads management starts at $500 a month, and your ad spend is paid to Google, separately. Based in Dracut, Massachusetts. We work with businesses across the US, with deep roots in the Merrimack Valley and southern New Hampshire (Salem, Nashua, Manchester).
How do roofing companies get more customers from Google?
By being easy to find and easy to trust at the two moments homeowners look: when the roof starts leaking, and when they plan a new one.
When water comes through the ceiling or a storm takes shingles off, a homeowner searches “roof leak repair” or “roofer near me”, looks at Google Maps and calls a roofer close by who looks trusted. That decision is quick.
A roof replacement gets far more thought. Homeowners get several quotes, read reviews, look at photos of roofs you’ve done, check that you’re licensed and insured, and ask about financing and whether you cover their town. Some ask ChatGPT or read Google’s AI answer first.
It’s also why roofing leads are best when they come to you alone. A shared-lead service sells the same homeowner to several roofers; your own website, Google profile and ads don’t.
Most of this is written for homes. If you also do commercial or flat roofs, tell us: that work gets its own pages too.
That’s what roofing marketing comes down to: a complete Google Business Profile, a page for each service and town, ads for the urgent searches and a review request after every job.
What would you build for my roofing company?
Five pieces, and you can start with whichever you need first.
A website with a clear path for each kind of job.
Roofing website design starts with your services and your towns: roof replacement, roof repair, leak repair, storm damage inspections and each town you cover get their own page. Photos of real roofs you’ve done sit where homeowners look, financing is easy to find if you offer it, and a call button sits on every page.
Your Google Business Profile and roofing SEO.
SEO for roofers starts with keyword research: the words people in your towns use when they need a roofer. Then a page for each service and town, a complete Google Business Profile with real photos from your jobs, the site basics Google checks, and an easy way to ask every customer for a review.
Google Ads and Local Services Ads.
Roofing PPC puts you in front of the homeowner searching “roof leak repair” or “roof replacement”, in the towns you choose. We also manage Local Services Ads, the pay-per-lead ads with the Google Verified badge. Every week a person goes through the searches your ads showed for and blocks the ones that aren’t jobs.
How we run Google Ads for roofers, in full: Google Ads for contractors.
Showing up in AI answers (a separate service).
AI assistants like ChatGPT and Google’s AI results draw on websites and business profiles they can read clearly. We set yours up so they can describe your company, services and towns correctly. No one can guarantee an AI tool will mention you.
Custom AI builds and business systems.
We can build tools that fit how your business runs, for example a text back to callers you missed, follow-up on quotes, and other custom tools. We start from the phone, calendar and software you already use, and each build is quoted after a call.
Local Services Ads or regular Google Ads: which should a roofer run?
Often both. Local Services Ads charge you per lead and sit at the top of many service searches; regular Google Ads charge per click and let you choose the searches, the words and the page people land on.
Local Services Ads
- You pay per lead: a call, message or booking.
- Google picks the searches, from the services and areas you set.
- Your business must pass Google’s screening and verification first.
Google Search ads
- You pay per click.
- You choose the searches; we add the ones you want and block the rest.
- Open to most businesses, with ads in your own words.
When each fits a roofer: Google’s own advice is to use Local Services Ads for customers who need a service right now, and regular Google Ads for everyone else, including people still comparing. For a roofer, that often means Local Services Ads for the call that can’t wait, like a leak, and Search ads for the jobs you want more of, like full roof replacements.
Google is moving Local Services Ads into Google Ads during 2026. If we run yours, we keep managing them through the move.
The full comparison: Google Ads for contractors.
What does roofing SEO and marketing cost?
Two kinds of price: published starting prices for websites, website care and Google Ads management, and quotes for SEO, AI answers and custom AI builds, which depend on your market and your business.
- Website, up to 5 pagesStarting at $2,400About 2 to 4 weeks from kickoff once your content is ready, with three rounds of revisions.
- Website, up to 10 pagesStarting at $3,600
- Larger sitesQuoted
- Website care$600 a yearHosting and SSL, monthly updates, weekly backups, small content changes.
- Google Ads managementStarting at $500 a monthAd spend is paid to Google and is separate. We recommend at least $1,000 a month in ad spend. Setup is quoted. 3-month minimum, then month to month with 30 days’ notice.
- Custom AI buildsQuoted after a callScoped to your business.
- AI answers (a separate service)Quoted after we look at your market
- SEO and Google Business ProfileQuoted after we look at your market
Before you hire a roofing marketing agency: four checks
Ask any agency these four questions, and ask us too. Our answer is under each one.
Fees separate from ad spend.
Google Ads management starts at $500 a month. Your ad spend is paid to Google, not to us.
Reports on calls, not just clicks.
For Google Ads, a simple monthly report: spend, tracked calls and forms, cost per lead and what we changed.
You own what you pay for.
You own the custom website you pay for. Your Google Business Profile and Google Ads account stay in your name, and they stay yours if you leave.
Prices you can see.
Starting prices for websites, website care and Google Ads management are on this page. Anything quoted is quoted in writing before work starts.
No roofing case study yet. We’d rather say so than borrow another trade’s numbers.
How will I know if it’s working?
We count what can turn into work: phone calls and forms, not clicks alone.
We track calls and forms from your website, your Google profile and your ads, where tracking is set up. If we run your Google Ads, you get a simple monthly report: what you spent, your tracked calls and forms, the cost per lead and what we changed.
Booked jobs live in your own records, so we count them only when you tell us.
What happens after I get in touch?
A call, a look at what you have, then a written plan and price before any work starts.
A call.
Tell us your services, the towns you cover and the jobs you want more of.
A look at what you have.
We review your website, your Google profile and any ads, and tell you what we’d do first.
A plan, then the work.
You get a written plan and price. A new website takes about 2 to 4 weeks from kickoff once your content is ready, with three rounds of revisions.
Roofing marketing questions, answered
Leads and your website
Should I buy shared roofing leads or build my own?
Shared leads are usually sold to several roofers at once, so you race others for the same homeowner. Your own website, Google profile and ads bring calls only to you, and the website and profile keep working after they’re built.
Can you fix my existing website, or do I need a new one?
We start with a look at your current site and tell you which it needs. A rebuild is priced like a new website, starting at $2,400. If it’s a WordPress site you want to keep, we can look after it once we’ve reviewed it.
What about winter, when replacement work slows down?
When it fits your account, we can shift ad budget and ad wording between the busy season and the quieter months, and bring the right pages forward on your website, like leak repair and ice dams in winter. It isn’t a set calendar we run for everyone. It depends on your services, your towns and your budget.
Cost and services
What does roofing SEO include, and what does it cost?
Roofing SEO is the local SEO work that gets your website and Google profile found when people nearby search: keyword research, a page for each service and town, a complete Google Business Profile, the site basics Google checks and an easy way to ask for reviews. It depends on how many services and towns you cover and how busy your market is, so we quote it after we look at your market.
How much should a roofing company spend on Google Ads?
Management starts at $500 a month. Your ad spend is paid to Google and is separate, and we recommend at least $1,000 a month. Setup is quoted, and the term is a 3-month minimum, then month to month with 30 days’ notice.
Can you build AI tools for my roofing company?
Yes, as custom work. We can build, for example, a text back to callers you missed, follow-up on quotes, and other custom tools. We look at the phone, calendar and software you already use, then quote the build after a call. We don’t sell an off-the-shelf answering service.
Can you help my roofing company show up in ChatGPT and Google’s AI answers?
Yes, as a separate service. We set up your website and Google profile so AI tools can read them clearly and describe your services and towns correctly. No one can guarantee an AI tool will mention you, and we won’t claim it.
Working with us
Who owns the website and the accounts?
You own the custom website you pay for, and your Google Business Profile and Google Ads account stay in your name. We work in them with manager access, and they stay yours if you ever leave.
Can you guarantee more roofing leads?
No. No one can guarantee calls, leads or rankings, and be careful with anyone who does.
Tell us the towns you cover and the work you want more of. We’ll show you where we’d start.
- Websites starting at $2,400
- Google Ads starting at $500 a month, ad spend separate
- Your website and accounts stay yours
Roofing website designGoogle Ads for contractorsAll the trades we serve