Case study / Junk removal
Trash King: the junk removal keywords a real website gets found for
Trash King is a junk removal and cleanout company in southern New Hampshire and northern Massachusetts. Elev8 designed and built its website and works on its local search, Google Business Profile and Google Ads.
Key results
- Website live, designed and built by Elev8. December 21, 2025
- 541 clicks and 63,865 impressions from Google Search (organic traffic, not ads), up from 410 and 31,121. July 23 to October 20, 2026, against February 19 to May 18, 2026. Many of the newer impressions come from Trash King’s local dump and transfer-station guides, not only service searches.
- 188 tracked calls and form leads from Google Ads, at $30.17 each against a $90.92 home services average. February 1 to October 21, 2026. Average: WordStream / LocaliQ 2026.
These numbers show visibility in Google and tracked leads, not booked jobs or revenue, which haven’t been confirmed.
- December 21, 2025The website goes live
- February 19 to May 18, 2026The window the numbers cover
- October 2026Numbers read again in Search Console
What a junk removal website needs, shown with Trash King’s site
A junk removal website has to show each service and each town you cover, prove the work with real photos, and make a call or a quote easy from a phone. Here is what we built for Trash King, live since December 21, 2025.
A junk removal website template gives you the same few generic pages as everyone else. A site planned around your own services and towns gives each one a page of its own.
Built
Live December 21, 2025- A page for each service
- A page for each core town
- Guides and a blog
- A photo gallery
- A quote form
- Call and form tracking
Ongoing
Alongside the site- Local search
- Google Business Profile
- Google Ads management
The junk removal marketing strategies behind it are plain ones: the website, local search, the Google Business Profile and Google Ads.
The junk removal keywords a real site gets found for
July 23 to October 20, 2026
These are junk removal searches the Trash King site appeared for in Google Search Console: the most recent 90 days first, then the earlier window from February 19 to May 18, 2026. Average position is Google’s average over the window, so it shifts from day to day; lower is closer to the top.
Many of the newer impressions come from Trash King’s local dump and transfer-station guides, not only service searches.
| Search | Impressions | Average position |
|---|---|---|
| Near me | ||
| junk removal near me | 268 | 2.8 |
| junk removal | 115 | 3.7 |
| junk removal companies near me | 55 | 5.2 |
| Services | ||
| appliance removal | 431 | 1.0 |
| furniture removal | 359 | 2.2 |
| house cleanout | 330 | 1.1 |
| garage cleanout | 278 | 1.1 |
| residential junk removal | 186 | 1.1 |
| commercial junk removal | 81 | 3.7 |
| Towns | ||
| junk removal salem nh | 383 | 4.5 |
| junk removal derry nh | 582 | 11.8 |
| trash removal salem nh | 128 | 9.9 |
| junk removal methuen ma | 77 | 3.9 |
| junk removal keene nh | 63 | 9.1 |
| Price | ||
| junk removal prices near me | 167 | 14.8 |
| cost of junk removal near me | 135 | 13.8 |
A selection: junk removal service searches with 40 or more impressions and an average position of 15 or better, plus two price searches. Average position is Google’s average over the window; short searches like “garage cleanout” are mostly seen by people near Trash King’s service area.
Earlier window, February 19 to May 18, 2026
| junk removal near me5 clicks, 286 impressions | 3.6 |
|---|---|
| trash removal near me | 4.9 |
| junk removal salem nh | 7.7 |
| junk removal derry nh | 10.8 |
- Click rate
- 1.3%
- Clicks from phones
- 299 of 410
369 Google reviews at 5.0Read on October 23, 2026
How to choose junk removal keywords
Start with what customers actually type. Pair the main service with “near me”, as in “junk removal near me”. Use the service names people search for, like “appliance removal” or “garage cleanout”, and give each one its own page. Add the towns you cover, such as “junk removal salem nh”. Then answer the price questions, like “junk removal prices near me”, in plain words on the site. The table above shows each kind in Trash King’s own data.
Google Ads: cost per lead, before and after
February 1 to October 21, 2026
We rebuilt Trash King’s Google Ads and created the new Search campaign on January 26, 2026. The chart shows what each tracked lead cost before and after, beside the industry average.
Leads here are tracked calls and form fills, counted as Google Ads conversions. They are not booked jobs.
How we run Google Ads for contractors.
Cost per click
$2.27February 1 to October 21, 2026
$8.33home services average (WordStream / LocaliQ 2026)
Call counting changed on October 6, 2026: calls now count after 20 seconds, once per caller. Industry figures: WordStream / LocaliQ 2026 Google Ads Benchmarks, Home and Home Improvement.
What these numbers don’t show
They show how often Trash King appeared in Google and was clicked, and how many calls and forms its ads tracked. They don’t show booked jobs or revenue, which haven’t been confirmed.
A click is a person choosing Trash King in the results, and a tracked lead is a call or form that reached it. Whether either turned into a booked job lives in Trash King’s own records, so we report what Google measured and leave the rest unclaimed.
Trash King’s own jobs, before and after
Three cleanouts from Trash King’s own photos, each shown from the same spot before and after. The website is built to show jobs like these and to make asking for a quote easy.
The short version
What did Elev8 do for Trash King, and what changed?
We designed and built the Trash King website, which went live on December 21, 2025, and we work on its local search, Google Business Profile and Google Ads. Its search visibility grew between the two Search Console windows on this page, and its Google Ads cost $30.17 per tracked lead from February 1 to October 21, 2026.
Run a junk removal company?
Junk removal marketing Websites, Google profiles, Google Ads and AI answersSee what we build for junk removal companies, how we measure it and what it costs.
We work with one junk removal company per area.
If you compete with a current client in the same towns, we’ll tell you on the first call.