ROI Calculator

How to read this estimate

This calculator compares a current revenue scenario with an illustrative improvement scenario. Current revenue equals monthly leads multiplied by your conversion rate and average deal value. Use the same time period for each input, and count leads consistently so the comparison is useful.

The improvement scenario assumes 30% more leads and a conversion rate 50% higher than your input. For example, a 2% conversion rate becomes 3%. These fixed assumptions explain the projected result; they are not a forecast or a promised outcome from an Elev8 engagement.

The displayed ROI subtracts monthly ad spend from the increase in revenue, then divides that amount by ad spend. It is a revenue-based illustration, not a profit calculation. Delivery costs, agency fees, software subscriptions, margins, refunds, and the time required to close a sale are not included.

Before making a spending decision, compare the estimate with your actual lead quality, booked jobs, gross margin, service capacity, and follow-up process. An increase in inquiries only helps when your team can serve the customer and turn the work into a profitable job. Explore paid advertising or discuss your current numbers with Elev8.