Performance Ads Management
Full-funnel paid media for trade and service businesses. We manage Google Ads (Search, Display, Shopping, YouTube), Meta, and TikTok campaigns with AI-driven bid optimization, ongoing A/B testing on creative and copy, and conversion-focused landing page support.
Every engagement includes transparent reporting, clear conversion tracking, and a senior strategist who actually touches the account. Pairs naturally with our AI sales agents for instant follow-up on every ad lead.
What performance advertising includes
Elev8 builds and manages paid search and paid social campaigns around qualified leads, booked calls, and measurable pipeline. The work includes campaign structure, keyword and audience strategy, conversion tracking, landing page guidance, creative testing, and plain-English reporting.
How campaigns are judged
Campaigns are reviewed against the numbers that matter to an owner: qualified lead volume, booked calls, cost per acquisition, return on ad spend, lead quality, and the follow-up process after a form or call comes in. Clicks and impressions are supporting signals, not the final scorecard.
Best fit
Paid media works best when a business knows its service area, has enough budget to gather useful data, and can respond quickly when leads arrive. For service businesses, ads often perform best when paired with call tracking, a focused landing page, and an AI or human intake process that answers immediately.
Frequently Asked Questions
- How much should I budget for Google Ads?
- Two numbers to keep separate: the ad spend that goes to Google, and our fee for managing it. We suggest starting at a minimum of $1,000 a month in ad spend so there's enough data to optimize on, plus our 20% management fee (with a $500 monthly minimum). Below that floor, the account never gets enough clicks to learn what's working. The right number above it depends on your margins, your competition, and how many jobs you can actually handle — no sense generating leads you can't service. We'll pin down the real figure on the consultation instead of guessing at it here.
- How long before I see results from advertising?
- Most accounts start producing leads in the first two to four weeks, and hit their stride around 60 to 90 days once we've gathered enough click and conversion data to cut what's wasting money. The first few weeks are mostly listening: which searches actually turn into calls, which ones bring tire-kickers, which audiences convert. We'd rather spend that window learning than promise a flood of leads by Friday and blow the budget on broad clicks. Paid ads are the fast channel compared to SEO — but 'fast' still means weeks of tuning, not overnight magic.
- Do you only manage Google Ads?
- Google is our anchor — it's where someone types 'plumber near me' at the exact moment they need one, which is the highest-intent traffic there is — and that covers Search, Display, Shopping, and YouTube. But we also run Meta (Facebook and Instagram), LinkedIn, and TikTok when your audience actually lives there. We won't put you on five platforms just to look busy; we recommend the one or two that fit how your customers buy and pour the budget into what converts. For most local and service businesses that starts with Google and expands only when the numbers justify it.
- How do you measure campaign success?
- By leads and what they cost you — not by impressions or clicks, which look nice and pay no bills. We track cost per acquisition, return on ad spend, conversion rate, and qualified lead volume, and you get a monthly report that says in plain English what worked, what we cut, and what we're changing next. No 40-tab spreadsheet you'll never open. The metric that matters is booked business per dollar in, so that's the one we optimize toward and the one we hold ourselves to. Vanity numbers don't make the report.
- Can I pause or adjust my campaigns anytime?
- Anytime. No long-term contracts, no twelve-month handcuff that the big agencies lean on — you can adjust, pause, or walk at the end of any month. The ad account stays under your name and your billing, so you keep full control and full transparency into what's being spent. The work should keep your pipeline full well enough that you stay because it's working, not because a contract says you have to. The flip side: if your market gets too thin to spend efficiently, we'll be the ones telling you to pause. We'd rather keep the relationship than burn your budget.
Request a paid-media review.